WTFabBolts3_590.jpg SP_charm_and_pink590.jpg OrnamentBox2-590-390.jpg PullToys590-390.jpg CCLanterns1.jpg SP_EggBracelet590.jpg MTFab2-590x390N.jpg WTFabBolts2_590.jpg dishes590x390.jpg MTFab4-590x390.jpg StrawCheck-590x390N.jpg OvenMits590.jpg StationerySushi590.jpg SPGreenGift590.jpg SheriMcCulley_TrunkSale_590.jpg
Sheri Berry Designs is now Sheri McCulley Studio

Since getting into licensing about five years ago, I have branded my licensed products with the name and logo of “Sheri Berry,” based on my childhood nickname.

As my licensing partnerships have grown across product categories and even international boundaries, I’ve discovered that this short, rhyming phrase is similar (though not identical) to names used by other people and companies in what has become an interconnected online world.

So as the number of products with my designs continues to expand, and the importance of creating a distinct identity has grown, I’m returning to the other name my family gave me: Sheri McCulley.

The name may be a little different, but the distinctive look and style of original patterns, illustrations, and products I create will remain. When you see the Sheri McCulley logo, you can be sure it’s by the same little girl who used to be called “Sheri Berry” as she sketched and cut, folded and colored at the kitchen table.

Sheri McCulley Seibold

Rag & Bone Bindery of Pawtucket, Rhode Island, featured fabrics by Sheri McCulley Studio on a variety of handmade books during their annual online “Trunk Sale,” which ran from April 23 to April 30, 2012. Details here.

Haven't found quite the right 2012 calendar yet? Download Sheri McCulley's new "Wee are the World"-themed calendar in two different styles, only at Lettering Delights. Sheri McCulley has partnered with online craft-art retailer Lettering Delights to launch Sheri's Creations, coordinated collections of downloadable papercraft projects that are ready to print, cut, and assemble. It's the Sheri McCulley store you've always wanted in your neighborhood, now on your desktop or mobile device! Learn more.

Riley Blake Designs has released Sheri's second collection, "Woodland Tails." It features twelve characters and a variety of coordinating patterns. Sheri says it has "Something for girls, something for boys, something for us all!" See the products page for more details, or read Sheri's blog post.

Quilters and home sewing enthusiasts have come to expect fresh new looks from Sheri McCulley. Now Sheri introduces "ModTod," her first collection for the Riley-Blake Designs fabric company. It features a contemporary, mechanical feel that's ideal for boys' quilts, decor, and clothing, but has possibilities for the girls, too. As Sheri says, "There is even something here for the gal who loves cute animals, but not the “cutesy” look." Read more about it on Sheri's blog, or go straight to the Products page to see all the colorways. (Just click on the collection icon, then hover over the image to see the "Next" button.)