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Sheri Berry Designs is now Sheri McCulley Studio

Since getting into licensing about five years ago, I have branded my licensed products with the name and logo of “Sheri Berry,” based on my childhood nickname.

As my licensing partnerships have grown across product categories and even international boundaries, I’ve discovered that this short, rhyming phrase is similar (though not identical) to names used by other people and companies in what has become an interconnected online world.

So as the number of products with my designs continues to expand, and the importance of creating a distinct identity has grown, I’m returning to the other name my family gave me: Sheri McCulley.

The name may be a little different, but the distinctive look and style of original patterns, illustrations, and products I create will remain. When you see the Sheri McCulley logo, you can be sure it’s by the same little girl who used to be called “Sheri Berry” as she sketched and cut, folded and colored at the kitchen table.

Sheri McCulley Seibold

Haven't found quite the right 2012 calendar yet? Download Sheri McCulley's new "Wee are the World"-themed calendar in two different styles, only at Lettering Delights. Sheri McCulley has partnered with online craft-art retailer Lettering Delights to launch Sheri's Creations, coordinated collections of downloadable papercraft projects that are ready to print, cut, and assemble. It's the Sheri McCulley store you've always wanted in your neighborhood, now on your desktop or mobile device! Learn more.

Sheri McCulley's new "Strawberry Fields" check design has joined the studio's popular "Stripes" check series available online from Bradford Exchange Checks. Remember that every licensed Sheri McCulley check product line at Bradford Exchange also features matching check wallets and address labels.

Bradford Exchange has added a full line of stationery products based on the Sheri McCulley "Stripes" design they'd long offered as checks and check accessories. Note pads in multiple sizes, note cards (flat and folded), address labels, square labels, calling cards, photo insert cards . . . they're all available now, and all completely customizable with your name or that of a gift recipient!

Quilters and home sewing enthusiasts have come to expect fresh new looks from Sheri McCulley. Now Sheri introduces "ModTod," her first collection for the Riley-Blake Designs fabric company. It features a contemporary, mechanical feel that's ideal for boys' quilts, decor, and clothing, but has possibilities for the girls, too. As Sheri says, "There is even something here for the gal who loves cute animals, but not the “cutesy” look." Read more about it on Sheri's blog, or go straight to the Products page to see all the colorways. (Just click on the collection icon, then hover over the image to see the "Next" button.)